Creative Radio
Production Specialists
Radio Performance
Amplify Your Brand
The ear is the most efficient, but also the most sensitive sensory organ. We use it 24 hours a day and is the key to all communication and social interaction, therefore the power of audio should never be underestimated when it comes to building and amplifying your brand.
A radio commercial is more than just noise, it’s telling the world about your brand, and bringing your brands personality to life through sound. We want our commercials to make your consumers feel something, whether it’s to laugh at the satire, smile at the relevance or intrigue them through your promotion. Audio commands centre stage, unlike digital ads that can be scrolled past, where you fight for your share, radio commercials command 30 seconds of uninterrupted attention. This is where you can make a huge impression on the consumer, and we will ensure your ad has maximum effectiveness.
Radio Performance
The Power of Radio
The Creative Process
Whether you have an idea in mind or want us to create the narrative – we will guide you as much as you need. Our main priority is ensuring that your audio fits seamlessly with your brand personality. From ideas, copyrighting, legal clearances, script writing, voiceover casting/recording, music production and sound design we have it all covered within our team of audio experts.
A Small Budget with Large Impact
Even smaller budgets can have big impacts, Unlike TV advertising, the production side is surprisingly cost efficient for a radio commercial, especially as we do this all in-house. Costs of production will depend on the numbers of voices used, the radio stations you will be advertising on, and the number of ad variations (if required). The airtime costs depend on the station, whether that is local, regional, or national and the length of time you want the ad to run for.
Radio Performance
Our Valued Clients
Toys R Us
HSBC
KLM
C2C
Top Golf
Stagecoach
Taylor Wimpey
Typhoo
Superdrug
Cineworld
Argos
Jollyes
Radio Performance
The Radio Station
So, you’ve got an all singing, all-dancing radio ad – however the ad is only as effective as the stations you use to launch your campaign.
We will help guide you through the best stations, within your budget considering target audience and the message. For example, if you’re promoting alcohol – the drive home and evening slots would be more effective as consumers are in the frame of mind to consider having a drink. Timings of the Commercial is equally important, as you not want to advertise a Convertible Car in the middle of winter.
Call our expert team now to discuss getting the best out of your Radio Adverting requirements.