Plan & Buy Media

Choosing the right stations at the right time

So, you’ve got an all singing, all-dancing radio commercial – however it’s only as effective as the stations you use to launch your campaign. We will help guide you through the best radio stations, within your budget considering target audience and the message.

For example, if you’re promoting alcohol – the drive home and evening slots would be more effective as consumers are in the frame of mind to consider having a drink after a hard day at work and this product could already be at the very forefront of their mind.

The airtime costs depend on the radio station/s, whether it’s local, regional, or national and the duration of the commercial.